LETTER FROM THE TEAM

Why We're Building for the Creative-First Future

Why We're Building for the Creative-First Future

Your targeting doesn't work anymore.


iOS 14.5 killed your lookalike audiences. GDPR buried your behavioral data. Third-party cookies are dead. The targeting infrastructure that built the last decade of digital marketing? Gone.


While most brands are panicking about lost data, the smart ones discovered something powerful: creative excellence beats precise targeting every single time.


We've watched B2B companies triple conversions by ditching demographic targeting for authentic storytelling. E-commerce brands are crushing their old ROAS numbers with user-generated content instead of retargeting. Even Meta's AI algorithms can work miracles—but only when you feed them diverse, compelling creative.


The uncomfortable truth? Your creative was always more important than your targeting. Privacy regulations just forced everyone to admit it.


Here's the problem: most marketing teams are still structured around audience segments and campaign targeting. They're fighting yesterday's war with yesterday's weapons. Meanwhile, Gen Z consumers—who've grown up dodging sophisticated targeting—respond only to brands that feel genuinely authentic.


That's why we built this platform. The future belongs to brands that can tell better stories and create deeper emotional connections. Creative-first marketing isn't coming—it's here.


Welcome to the revolution.


Team SurgeGrowth

Backed by Tier 1 VCs and Angels

Your targeting doesn't work anymore.

iOS 14.5 killed your lookalike audiences. GDPR buried your behavioral data. Third-party cookies are dead. The targeting infrastructure that built the last decade of digital marketing? Gone.


While most brands are panicking about lost data, the smart ones discovered something powerful: creative excellence beats precise targeting every single time.


We've watched B2B companies triple conversions by ditching demographic targeting for authentic storytelling. E-commerce brands are crushing their old ROAS numbers with user-generated content instead of retargeting. Even Meta's AI algorithms can work miracles—but only when you feed them diverse, compelling creative.


The uncomfortable truth? Your creative was always more important than your targeting. Privacy regulations just forced everyone to admit it.


Here's the problem: most marketing teams are still structured around audience segments and campaign targeting. They're fighting yesterday's war with yesterday's weapons. Meanwhile, Gen Z consumers—who've grown up dodging sophisticated targeting—respond only to brands that feel genuinely authentic.


That's why we built this platform. The future belongs to brands that can tell better stories and create deeper emotional connections. Creative-first marketing isn't coming—it's here.


Welcome to the revolution.



Team SurgeGrowth

Backed by Tier 1 VCs and Angels

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